Pokemon Go for whisky!

JD Barrel Hunt

You'd have to be living under a rock to miss the recent phenomenon sweeping the world, called Pokemon Go. Here at SCC HQ, we none of us have tried Go, which we gather is an augmented reality app game based on the original Pokemon video game. At its most basic, the premise of the game seems to be to that players physically travel to explore the game's map in order tocapture, battle and train the Pokemon using items such as Poke balls and potions.  We're sure there's loads more nuances we've missed but this isn't a post about Pokemon...because for those of you booze geeks out there, we think there's something better. Enter the Jack Daniel's Barrel Hunt!

We're sure the Jack Daniel Distillery needs no introduction. But did you know that this year marks the the 150th anniversary of the distillery? In celebration of this milestone, the brand launched the Jack Daniel’s Barrel Hunt, a global scavenger hunt that started on 1 July and continuing until 30 September. 

From July through September, 150 handcrafted whiskey barrels will be hidden in various regions across the globe at historic and cultural sites, with clues on Jack Daniel’s Facebook pages to help guide fans to the secret location. Clues tied to the history of each region will be provided on the day of each local Barrel Hunt and barrels will be opened when the first person to arrive speaks the correct barrel password. Updates and results will be shared as barrels are found around the world and prizes are claimed in each region. Word is that Australia has 10 out of the 150 barrels and as far as we know, only 2 has been won as of the date of this post, so your chances are real good!

And what can you win? Each hidden barrel in the scavenger hunt was handcrafted from the distillery and used to mature Jack Daniel’s Tennessee Whiskey before being specially fabricated for the Barrel Hunt to house prizes, including an original, one-of-a-kind bar kit made with white oak from the barrels. Barrel Hunt winners will also receive the authentic Jack Daniel’s barrel they found along with prizes tailored to each region that participates in the Barrel Hunt.

See? What did we tell you? JUST LIKE POKEMON GO EXCEPT THE PAYOFFS ARE SO MUCH BETTER! Who needs candies and stardust when you can win actual whiskey and whiskey paraphernalia! (and possibly an actual trip to the Jack Daniel's distillery).

Head to www.jackdanielsbarrelhunt.com for more information and don't forget to check the Jack Daniel's Tennessee Whisky Facebook page for clues.