Cocktail Co initially started life as Sydney Cocktail Club in 2014 to provide a platform for drinks enthusiasts in Sydney to meet up and indulge their thirst for learning about all things spirits and cocktails. Today, we run events geared towards making drinking fun yet educational.
Read on to find out why we do what we do.
A personal message
When I first started Sydney Cocktail Club in late 2014, my aim was to recreate the kind of engaging events I had attended myself that facilitated my own learning in the world of booze, but minus the kind of sales push or bias you get at those put on by brands or retail shops. As an enthusiastic home bartender myself, I found it difficult to locate independently curated events that catered to my growing thirst for spirits education, beyond the really basic or those simply intended to drive sales.
In the years following, we’ve stuck to that ethos of providing independently curated drinking experiences that don’t just entertain, but educate. So when it came to reviewing SCC’s future direction, it seemed natural to broaden the context in which we sought to connect with drinkers and dropping Sydney from our name made sense. I like to think that we have struck the right balance with Cocktail Co. The Co for me, encapsulates all those different pillars that drives what we do – inspiring conversations and facilitating connections both online and in real life through our events and encouraging better consumption at home. Converse, connect and consume is something we all do every day but in the context of cocktails and spirits, I hope we can inspire you to make educated choices in all of those facets.
Since our inception though, one thing remains and will always remain constant. And that is that all our content and events will always be curated with the drinks enthusiast in mind, rather than be led by any sales targets or brand push. Our independence is something I have always valued and it is never something I would compromise.
To every one of you who've attended one of our events in the past, showed us some love (be it in person, on our site or social media accounts) or simply reached out to us, thank you. I hope we will continue to be a part of each other's drinking journey. To those who are yet to experience this community of ours, I invite you to join us - I look forward to conversing, connecting and consuming with you.
As always your fellow drinker,
Inoka
“Inoka is an avid drinks enthusiast so much so that she’s completed the WSET Professional Certificate in Spirits to try and give legitimacy to all the informal education she calls drinking at home and at the bar. She’s written about booze for a variety of publications, including Stylist UK, Barchick and Diffordsguide, been featured in publications such as the Telegraph and has presented at countless events. ”