Cocktail Co initially started life as Sydney Cocktail Club in 2014 to provide a platform for drinks enthusiasts in Sydney to meet up and indulge their thirst for learning about all things spirits and cocktails. In late 2017, we unveiled a new chapter to reflect our evolution into a more holistic destination for those who love their cocktails and want to learn more about the what, who and why behind the drink. Find out why below.
A personal message
When I first started Sydney Cocktail Club in late 2014, my aim was to recreate the kind of engaging events I had attended myself that facilitated my own learning in the world of booze, but minus the kind of sales push or bias you get at those put on by brands or retail shops. As an enthusiastic home bartender myself, I found it difficult to locate independently curated events that catered to my growing thirst for spirits education, beyond the really basic or those simply intended to drive sales. It’s been a bit of a rollercoaster ride but I like to think that in the years since, we’ve made boozy education a bit more fun and relevant to the modern day cocktail drinker.
In the years we’ve started, we’ve grown from simply facilitating events in Sydney to producing content to help drinkers make better choices at home - whether it is through the cocktail recipes we come up with, reviews or articles on our website. This has helped us reach drinkers not just in Sydney, but all over Australia (and even globally). So when it came to reviewing SCC’s future direction, it seemed natural to broaden the context in which we sought to connect with drinkers and dropping Sydney from our name made sense. I like to think that we have struck the right balance with Cocktail Co. The Co for me, encapsulates all those different pillars that drives what I hope to achieve moving forward – inspiring cocktail conversations through content, facilitating connections both online and in real life through our events and encouraging better consumption at home. Converse, connect and consume is something we all do every day but in the context of cocktails and spirits, I hope we can inspire you to make educated choices in all of those facets.
Amidst all these changes however, one thing remains and will always remain constant. And that is that all our content and events will always be curated with the drinks enthusiast in mind, rather than be led by any sales targets or brand push. Our independence is something I have always valued and it is never something I would compromise.
To every one of you who've bought a ticket to our events in the past, showed us some love (be it in person, on our site or social media accounts) or simply reached out to us, thank you. I hope we will continue to be a part of each other's drinking journey. To those who are yet to experience this community of ours, I invite you to join us - whether it is to simply browse the site, get a ticket to an event, buy something from the shop that speaks to you, spread the word amongst those you think would enjoy what we do or just sign up to our newsletter. I look forward to conversing, connecting and consuming with you.
As always your fellow drinker,